In the modern world, it’s a given that every business needs a website. Even for those who thrive primarily on social media, a website provides a centralised footing for your business for potential customers or clients to use. A website allows your business to be found through search engines (SEO) and provide centralised information about your brand, goods and services. Yet, whether your website is a basic Wix or custom built, poor web design can make this necessary channel a nightmare. Here at Nicoh, we have compiled the four most common site design mistakes we see out in the digital world.
Betting on a Free Builder (like Wix)
While everyone loves a free lunch, sometimes you need to think about the consequences. While “free” website build services like Wix or Yola may seem like an easy way to start up your site, they can cause big issues down the line. From a lack of capability, tenuous relationship with search engines and opaque pricing models, there are a lot of red flags associated with cheap web design services.
One of the biggest issues with “easy” or free site design, like Wix, is how your web design interacts with Google. The basic content structures, like title headings and meta descriptions, are not optimised for Google. Now, this is a big problem. Google is easily the most popular way for people to research businesses – so unless you understand how to address those hidden issues, it’s likely your Wix built website will suffer in search rankings. By advertising “easy” web design, services like Wix hide a lot of the complexities that come with developing a great website.
In addition to this glaring issue, sites like Wix also make it virtually impossible to move your data anywhere else. While free services can be a great platform to get your website going, there are limitations to their service. Eventually, you will likely outgrow their capability and want to overhaul your site design. Services like Wix, however, make it incredibly difficult to move your content away in any coherent way. While it may not seem like an issue now, when you’re in business, you need to be thinking six steps ahead.
Putting Too Much, Everywhere
You have around 10 seconds to capture your audience once they land on your website. Your site design, from navigation to imagery, is contingent on your load speed. If you have too much going on, it is an easy way to ensure users close your page quickly.
Web design should communicate clearly and concisely. Modern internet audiences are much less tolerant of lengthy loading times and thousands of words that could be distilled into two paragraphs. Particularly with the rise of mobile search users, it is important to use SEO and responsive content to maximise clarity for all users – regardless of device.
Finding the balance between underwhelming and overloading your users can be difficult. Yet, if you built it into your web design, your business and SEO will reap the reward.
Failing to Consider SEO in your Web Design
The importance of search engine optimisation, or SEO, in all online activities cannot be overstated. It is very tempting to simply have your site design and fill it with information about your brand, goods or services. While this is basically what you should do, it needs to be developed with strategy and SEO in mind.
SEO covers everything from the bare bones web design, like H1 or H2 title headings, sidebars, footers and headers, to your content keywords. Poor content layout or organisation can negatively impact your SEO rankings – costing you time, money, and potentially warm sales leads. We’ve written about the impact poor site design has on your organic rankings before, but it still occurs so often! Don’t get stuck in the content crowd, and ensure you develop your website content with SEO strategy inbuilt.
Weakening the Call to Action
Of course, no matter how great your SEO strategy is, your landing pages need to support conversion. Clicks don’t always mean conversions. Conversions are dollars – whether it be in leads and data collection or actual sales. Having vague call to actions (CTA) within your site design means your users will not have a clear path to take once they’re on your site.
Web design that incorporates elements like search, tagging, links, and easy navigation ensure users can get what they want as soon as they can. Intuitive design aids in data collection and increases the likelihood of a sale conversion.
From adding a contact button at the end of blog posts, to reminding users of current promotions or sales – using simple site design elements can change the rate of action your users take. Don’t forget to sell your business’ offerings while you’re promoting your business’ offerings!
Nicoh Make Design Masterpieces, not Design Mistakes.
Trust Nicoh with your next web design project. We know that websites are an important revenue stream for your business, and have a team of design, SEO, content and marketing professionals ready to optimise your business online.
Contact us today for a free site design consultation.