“Speed Update” The new Ranking Factor for Mobile Searches

If you have ever dabbled in the world of SEO you will understand the mystifying essence of the Google page ranking algorithm. Earlier this year we were given an insight, like a wish from a genie, into the deep depths of that dreaded algorithm, which holds the secret to successful SEO. Google is calling it the “Speed Update”.

Although speed has been a leading factor in ranking for quite a few years now, until this year it was only directed at desktop searches. With mobile searching fast becoming the norm for internet usage it has been a long time coming for mobile searches to have speed ranking. More than half of all search traffic occurs on mobile devices and purchases through those devices are becoming largely popular. With the simple accessibility on mobile devices consumers are becoming less patient with slow responding sites.

Googles Zhiheng Wang and Doantam Phan wrote:

“The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

This update will go live in July 2018 so if you have neglected to give your site the TLC its needs for mobile usage do not stress. There is still time yet to optimize your site for the new age of mobile devices! Unsure whether your site is going to fall down the ranks? Thankfully, there are a range of tools available to help us answer that question. Google itself has the perfect tool, TestMySite, to identify areas that may need improving in order to avoid penalization when the new update is implemented.

If you find yourself questioning where to go from here or in need of fast optimization for your website, look no further! Our team here at Nicoh are experts in all things SEO. Give us a call today and find out how we can help you Get On Top of the new “Speed Update”.

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