Search Engine Optimisation (SEO); the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid, ‘organic’ results.
Successful SEO marketing strategies can be difficult to develop. Some business owners get so caught up futilely watching their Google rankings, they underestimate their online marketing efforts. Forgetting, of course, that SEO marketing results are directly linked with the rest of your marketing plan.
With the increasing shift to digital, intelligent SEO marketing is more important than ever. The popularity of search engines means unprecedented potential as an online marketing tool.
With a myriad of SEO services available to help, it’s important to have in mind clear objectives and expectations when embarking on an SEO marketing strategy. While online marketing tasks are typically expected to be immediate and fruitful, SEO is more of a slow burn. You will see results, but it takes a while to get there.
In the meantime, remember that:
Online marketing starts with keywords
By utilising intelligently chosen keywords, you build a solid SEO marketing strategy that works to support the rest of your digital and overall marketing plan.
Not having the correct balance of keywords negatively impacts your bounce rate and quality of visitors. Google’s Keyword Planner is a great, free option through which to conduct keyword research.
Curate your content
Creating a content strategy that is tightly related to your chosen keywords is critical to boosting your SEO marketing strategy. Whether it’s a blog, video, infographic, or news article, content you curate for your website can work to rank that page on a search engine.
The title, URL and body of your content assists in ranking your page in the correct searches. By having a consistent, quality content strategy, Google recognises that your website is constantly evolving.
SEO marketing is built by pages
Focusing on optimising individual pages, rather than the website as a whole. As it is individual pages, such as blog posts or About Us pages, are often the ones appearing in web searches, it is important to be granular in your online marketing strategy.
By focusing on building up your SEO marketing strategy page by page, bit by bit, your entire website will be well organised and tightly structured. It’s important to remember that Google and other search engines cannot ‘see’ the stunning aspect of your site; they only see the script behind the beauty. Online marketing is an art of layering the alluring visuals with well-built metadata.
While you may have a seemingly clean room, search engines can see the mess swept under the bed. Don’t get caught out!
Make the most of SEO Services
Having the right people on your side can make a huge difference to your online marketing results. Nicoh’s SEO services evolve with you – our team of SEO marketing experts are trained and experienced in a range of industries. Based in Perth, our team work hard for every one of our clients to achieve real results.
Organic rankings are proven to have higher cut through for web searchers. While paid search engine marketing has its place in your marketing mix, it’s important to nurture organic rankings to better your business.
Nicoh is dedicated to the long-term task of tweaking and shaping our client content to increase valued clicks and quality engagement through smart SEO marketing.
If your Google ranking is suffering, contact us today for a FREE 30-minute consultation. We can show you how your business can have an optimised online marketing strategy. If you can’t make it to our Perth office don’t worry – we’re not Skype shy.